In the heart of Sydney's CBD, the Overseas Passenger Terminal provides multiple dynamic spaces perfect to create memorable brand experiences that will leave a lasting impression.
With stunning harbour backdrops and high visitation, you can create activations that will demand attention.
Brand activation case studies
Circular Keys
Overseas Passenger Terminal – Northern Wharf
Client – Location Live & Curious Nation
Brand – ABC The Piano
Tasked by the ABC to drive awareness for The Piano and activate audiences through word-of-mouth and social content, Curious Nation delivered an interactive, talent-led performance that struck a chord with passers-by and online audiences during one of Sydney’s most popular and immersive outdoor festival of light, music and ideas, Vivid Sydney.
Holland American Line
Tall Tulip Garden at Overseas Passenger Terminal
Holland America Line Brings Tall Orange Tulip Garden To Life In Sydney Via XO Media - B&T
Hatchimals
Despicable Me 4
Giant minion on the Overseas Passenger Terminal
Stranger Things
Sydney Harbour became Hawkins for the launch of the final season of Stranger Things at the Overseas Passenger Terminal