In the heart of Sydney's CBD, the Overseas Passenger Terminal provides multiple dynamic spaces perfect to create memorable brand experiences that will leave a lasting impression. 

With stunning harbour backdrops and high visitation, you can create activations that will demand attention.

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Brand activation case studies

Brand Activation - Circular Quays at the Overseas Passenger Terminal Northern Wharf

Circular Keys
Overseas Passenger Terminal – Northern Wharf 

Client – Location Live & Curious Nation
Brand – ABC The Piano

Tasked by the ABC to drive awareness for The Piano and activate audiences through word-of-mouth and social content, Curious Nation delivered an interactive, talent-led performance that struck a chord with passers-by and online audiences during one of Sydney’s most popular and immersive outdoor festival of light, music and ideas, Vivid Sydney.

Read more about Circular Keys
 

Holland American Line

Tall Tulip Garden at Overseas Passenger Terminal

Video: XO Media Group

Holland America Line Brings Tall Orange Tulip Garden To Life In Sydney Via XO Media - B&T

Hatchimals

Video: XO Media Group

Despicable Me 4 

Giant minion on the Overseas Passenger Terminal

Video: XO Media Group

Stranger Things

Sydney Harbour became Hawkins for the launch of the final season of Stranger Things at the Overseas Passenger Terminal