Our Direction and Strategic Plan | Port Authority of NSW

Our plan for a safe, successful and sustainable future

Our Direction 2030 outlines Port Authority of New South Wales’ renewed purpose, vision and values, together with the pillars that will shape our long-term goals and priorities over the next five years.

Strategy 2030 provides a roadmap to maximise Port Authority’s performance for our people, shareholders, and stakeholders, including our customers and ultimately the people of NSW.

On this page
Our purpose, vision and values
Our pillars
Strategy 2030
Focus areas and ambitions
Download Strategy 2030

Our purpose, vision and values

Purpose

Keeping the ports of NSW safe, efficient and open to the world

Vision

Growing trade and tourism in NSW

Values

Care	We put people and the environment at the heart of everything we do
Accountability	We own our actions and deliver on our commitments
Integrity	We uphold what’s right, building trust through action.
Collaboration	We’re stronger together - our ports, our people, our partners.
Safety	Safety is a responsibility for myself and others.

Pillars

Service

A commitment to delivering safe, efficient, and customer-focused operations

Objective: Service levels across all disciplines which consistently meet agreed standards within identified timeframes.

Community

Meaningful engagement with those we interact with across all stakeholders to strengthen our social license to operate

Objective: Internal and external engagement meets clear expectations against consolidated annual performance tracking.

Sustainability

Safeguarding our long-term resilience with consideration to environmental responsibility, asset management and financial stability

Objective: Sustainable business practices are embedded and tracked against identified risks and requirements.

Safety and efficiency

Our areas of focus as an organisation are to be shaped by and aligned to the three pillars, underpinned by safety and efficiency.

Strategy 2030

Strategy 2030 commences in FY26 and sets the overarching framework to strengthen the organisation, guide the development of annual strategic initiatives, and deliver benefits for NSW.

It provides a roadmap to maximise Port Authority’s performance for our people, shareholders, and stakeholders, including our customers and ultimately the people of NSW.

The structure of Strategy 2030 covers our foundational direction and obligations, analyses, our current situation and major themes, defines focus areas, ambitions and metrics, stakeholder benefits, and the role of sub-strategies and our implementation approach for delivery.

Port Authority of New South Wales - Strategy 2030

Download

Focus areas, ambitions and metrics

Facilitating trade and tourism

Ambition	Metric
To achieve mutual benefit with our customers and key stakeholders based on trusted relationships in line with our values.	Continued improvements to our Customer Experience Index.
To build NSW’s reputation as a world-class cruise destination, welcoming record passenger numbers.	One million passengers by the end of the 2030 cruise season.
To be recognised as the most efficient and high-performing pilotage operator in Australia.	Meeting a 99% target for SLA compliance (on time pilotage), including consistently meeting a 98% target in the lead up to 2030.

Sub-strategies

Long Term Deployment
Cruise Market Growth
Pilotage Capability
Pricing

Ensuring a safe and engaged workplace

Ambition	Metric
To be a national leader in port and marine safety, and our culture sets the standard for the industry.	Nil serious injuries and nil dangerous incidents.
Highly engaged and empowered people, supported by strong leaders and a positive, healthy culture.	Continued improvements to our Employee Engagement Score.

Sub-strategies

People and Workforce Development
Technology Adoption Plan
Fleet Investment Program

Strengthening our partnerships and credibility

Ambition	Metric
Widespread recognition of our role, and trust in our performance.	Continued improvements to our Corporate Reputation Index.
To create sustainable value for our shareholders.	Achieve targeted returns to shareholders.
To further strengthen our relationships with port communities, enhancing our social licence to operate, via ongoing community initiatives.	Continued improvements to our Community Engagement Index.

Sub-strategies

Information and infrastructure security
Brand and communications
Financial resilience

Generating future-ready port and digital assets

Ambition	Metric
Highly reliable, digitally enabled and future-ready critical port assets, ensuring safe and efficient operations.	Meeting a 99% target for availability of critical assets, including consistently meeting a 98% target in the lead up to 2030.
Digitised and streamlined core processes, enabling data-driven decisions and improved operational performance.	70% of core processes digitised across the business.

Sub-strategies

Property Activation
10 Year Asset Management Plans
Overseas Passenger Terminal Infrastructure

Safeguarding climate and nature

Ambition	Metric
To be a climate-resilient organisation that facilitates emissions reduction and climate adaptation in the maritime sector.	75% net reduction and a 55% gross reduction in Scope 1 and 2 emissions
Operations which enhance and protect the natural environment, contributing positively to biodiversity and ecological health.	Demonstrated improvement to nature related outcome1 for capital projects measured against baseline score.